POC Media: Technology, Fueled By Purpose

Since 1990, our belief that the purpose of technology is to improve lives by applying innovation and best practices to the solution of challenges, has guided POC Media’s support of the music supervision and clearance efforts for sports broadcast, cable & streaming entities, film & television producers, advertising agencies, interactive game developers, and the full scope of licensee needs.
Today, more than three decades of that experience provide the foundation for the POC Media Music Supervision & Licensing System™, powered by INFERENTIAL™; a fully-integrated A.I. & Blockchain-driven platform, engineered for the modernizing of music licensing, featuring high-tech, high-touch solutions that leverage a powerful relationship network, along with the automated integration of:

• Master & Sync Licensing,
• PRO & Union Negotiations,
• Music Alternatives, sonically curated using Predictive A.I. to create both creative and budgetary options,
• Automated Cue Sheets,
• Automated Budget Tracking, and
• Rights-Holder Payments … all run within a single, self-contained system, supported by custom deal structuring and full legal insulation with respect to domestic and foreign rights-holders.

Our Proprietary Predictive A.I. uses sonic and intent-based comparisons to match alternate song recommendations with the entire universe of existing music.

Our system weighs decades of licensing experience with music and rights-holders, along with industry trends and historical data, ranging from specific label and publisher tendencies to the number of writers, along with their affiliations. We instantaneously process this data to curate music supervision options for optimal creative and budgetary consideration.

POC Media’s Copyright Infringement Neutralizer™ further extends that curation, giving music supervisors an A.I.-based system that helps avoid extraneous fees for posting and engaging on socials, establishing balanced rights-holder arrangements for social media applications.

Built on History, Run on Tech. Having cleared more than 20,000 songs and millions of dollars in licenses over the past three decades, POC brings real data and strong rights-holder relationships to every negotiation.

Our POC Rights-Holder Research App™, which we affectionately refer to as The DigBot™, puts master, sync, writer, SoundExchange, and PRO information in the hands of music supervisors via iPhone, Android, Mac OS, PC, and various mobile devices.

Having launched in 1990 as the liaison, connecting sports and music, POC Media cut its teeth in the time-sensitive world of sports. That experience led to the development of our Automated Music Analysis System, supporting real-time visibility into in-game music spending, along with the auto-generation of cue sheets. Paired with a simplified, mobile-ready licensing interface, a request covering song, artist, use, territory, term, and times-aired, can be submitted within minutes from any device.

Looking ahead to 2027, we intend to integrate Fractional Rights Management innovations, leveraging decentralized ledger technology with predictive artificial intelligence; forward thinking for an A.I.-present world, and carrying the 2027 Sync Licensing Paradigm to completion.

High Tech / High Touch … The proprietary tech stack that POC Media runs for licensing, delivers the power of a licensing department for the fully-burdened cost of a single employee.

Team players with a passion for success, we provide music licensing departments with the vehicle and the teammates to win.

At POC Media, we believe all success begins with Technology, Fueled By Purpose, and is reinforced through fully-transparent automation, supported by decades of powerful relationships.

If your music licensing could use some fuel, let’s have a conversation!